那么怎么展开网站评价作业呢?笔者以构建一个性的且可以继续盈余的网站为例来剖析评价内容。
So how do you start the website evaluation job? I take a brand - based and continuing surplus website as an example to analyze the evaluation content.
榜首，商场评价。假如你要建造一个网站，不对你网站所面对的商场进行充沛的调研明显难以成功，比方你要建造一个相似京东的电商网站，却没有对建造这种网站的当时商场情况进行剖析，就很难寻觅适宜你的细分商场，而且也没有办法应对这些已经在商场上根深柢固的老牌网站的竞赛。由此可见进行商场评价可以有效躲避和老牌网站直接的竞赛，而且挑选适宜自个的细分商场，并由此赢得先机。
Top of the list, market evaluation. If you want to build a website, not your website in store abundant research was difficult to succeed, for example, you want to build a similar Jingdong website, but not on the construction of this website was market situation analysis, is difficult to find suitable for your market segments, but there is no way to deal with these has been deeply rooted in the market of the old site of the competition. So it can be seen that shopping mall evaluation can effectively avoid the direct competition of the old brand website, and select the suitable subdivision shopping mall, and thus win the opportunity.
第二，评价商场前景。当挑选了一个细分商场以后，你要对这个细分商场进行全部的评价，比方你要做一个人才类型的笔直细分网站，而且是某一个县级人才网站，假如这个地区县归于贫困落后县，当地的人才招聘相对对比低端，此刻你要树立一个安身高端的县级人才商场明显就没有很大的商场发展前景。由此可见通过剖析商场的将来发展前景才可以据此挑选网站建造的方向。
Second, evaluate the market prospects. When selecting a subdivision of shopping malls, you have to carry out the evaluation of all segments in this mall, you want to do a straight type of talent and is a subdivision site, a county talent website, if the area county to impoverished county, local recruitment phase contrast to low-end, you must set a a home at the moment of the high-end shopping malls have no obvious County Talent mall great development prospect. This can be seen through the analysis of the future development of the market prospects can select the direction of the website construction.
第三，定位评价。至交知彼攻无不克，在这里1至交无疑是为要害的，而至交就需要通过定位评价来完成，要认识到自个的优势和利益，然后联系你挑选的细分商场进行路演，假如发现自个的才能难以驾御这个商场，那么仍是提早退出，重新进行商场定位和挑选。当然假如发觉自个的才能假如再略微进一步就可以驾御，那么就可以选定这个商场进行开发。当然假如发现这个商场自个可以充沛驾御，此刻还可以适当放宽这个细分商场，让自个可以取得更多的赢利空间。
Third, positioning evaluation. Friends know ever-victorious here 1 friends, is undoubtedly the most crucial, and you need to complete a positioning through evaluation, to realize self advantage, then contact your chosen market segments roadshow, if found a can be difficult to control the market, it is still an early exit, to carry out shopping positioning and selection. Of course, if found a can if slightly further you can control, so you can select the shopping mall development. Of course, if found this mall self can fully control, at the moment can also be appropriate to relax the segment market, let self can get more profit.
第四，评价竞赛对手。这即是知彼的环节了。假如关于竞赛对手不进行全部的评价，就难以在这个竞赛的商场中取得先机，也难以展开自个的作业。关于竞赛对手的评价要遵从优势和下风剖析，然后通过不断优化自个来战胜竞赛对手。
Fourth, evaluate the competitors. This is itself part of the. If the competitors do not carry out all the evaluation, it is difficult to get the opportunity in the competition in the market, and it is difficult to carry out the work from the self. The evaluation of the competitors should follow the advantages and the downwind analysis, and then overcome the competitors by constantly optimizing thelves.
第五，盈余模式的评价。假如你构建一个网站不知道怎么赚钱，那么运营再好的网站也难以长期的坚持下去。盈余模式不只要从传统的盈余模式动身，一起还需要进行少量的立异，而且可以和同类网站体现出不一样的特征来，然后在建造网站时依据这种思路进行立异就可以体现出自个网站的与众不一样，当然这种盈余模式的立异是在充沛证明的基础上完成的，而不是一时的心血来潮。
Fifth, the evaluation of the earnings model. If you build a web site and dont know how to make money, its hard to stick to a good site for a long time. Not only from the start of earnings earnings mode of traditional pattern, together also need a small amount of innovation, but also can reflect the characteristics of similar sites and not the same, then in the construction site according to the idea of innovation can be reflected from a web site and all is not the same, of course the earnings model is based on innovation proved on, not just prompted by a sudden impulse.
即是有关流量和网站建造的本钱方面的评价，这些内容关于网站计划的规划相同起到主要的影响，关于流量来说要从评价流量来历渠道着手，而建造本钱则要考虑到自个能否承受先期的出资，只有通过这些全部的
