为了建站而建站，大多企业在勇于尝试的同时，在网络推广前中没有明确的计划，盲目跟风，以至于导致浪费了很多人力、物力和财力。多数企业不以营销为导向来建设网站，为了追求形式，使用大量的图片却没有多少商品的信息，使人很难找到企业的联系方式。这样本末倒置的网站不能有效吸引潜在客户，成本很高，效果却很差。
In order to build a station, most enterprises have no definite plan before blindly promoting the Internet, but at last, they have wasted much manpower, material and financial resources. Most enterprises do not take marketing as a guide to build websites. In order to pursue form, they use lots of pictures but not much information, so it is difficult for them to find the way of contact. Such an inverted site can not effectively attract potential customers, the cost is very high, but the effect is very poor.
、重建设而轻推广
First, heavy construction and light promotion
酒香不怕巷子深，很多企业都偏向于建设而轻推广，如果不进行推广的网站好比在浩瀚的信息之中的一点星光，没有多少人会关注到它的存在，那么更不要说会不会给企业带来回报，所以不能偏建设而轻推广，要有选择的建设网站，网站设计的出色才能受到客户的关注。
Is not afraid of deep alley, a lot of enterprises are in favor of the construction and promotion of light, if not for the promotion of the website is in the vast information of a star, not many people will pay attention to it, so don't say more will bring returns to the enterprise, so can not be partial construction and light promotion, have a choice the construction of the website, the website design is good in order to customer concerns.
第二、盲目选择网络营销的方式
Second, the way to choose the network marketing blindly
很多企业根本不清楚要怎么进行判断网络推广评估，想要网络评估也没有的工具，或者是苦于没有专人评估。没有科学的分析自己所需要的网站，只是盲目的依据商品的表面选择，终造成费事费力，却又收效甚微，这些问题使得许多企业努力开展的网络营销却没有得到什么实际效益，辛苦付出了的人力、财力，没有收到成效，这使部分企业心灰意冷，从而对网络营销失去了信心。
Many enterprises are not at all clear about how to evaluate the network promotion and evaluation. There is no professional tool for network assessment or no personal assessment. No they need website analysis science, just blindly based on product surface, eventually causing trouble and effort, but with little success, these probl make many enterprises to carry out network marketing has not been what the actual benefits, hard work of the people and financial resources, did not receive the effectiveness, which makes some enterprises downhearted thus, lost confidence in network marketing.
要想避开这些问题，重要的就是要有针对性地去设计好自己的网站，网络营销是建立在正确的网络营销理念之上，树立正确的网络营销理念，掌握切实可行的营销方案，设计合适自己的网站，通过合适的营销策略达到使客户能够清晰明了的了解网站的目的。
To avoid these probl, the most important thing is to be targeted to design their own website, network marketing is based on the correct concept of network marketing, establish a correct concept of network marketing, grasp the feasible marketing plan, design your own website, to enable customers to clearly understand the site through a suitable marketing strategy to.
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